The holidays are known to bring some of the biggest blockbusters to the silver screen. And now you can catch a glimpse of WIC at local movie theaters! From now until April, two brand new WIC commercials are playing during the Regal FirstLook preshow.

This is only one part of a brand new marketing campaign aimed to enhance the community’s awareness of WIC and our agency. The campaign includes advertisements in movie theaters - United Artists’ Broadway Faire and Regal’s Signature Theaters - as well as medium sized billboards in the surrounding community, and advertisments on FAX buses and in local newspapers.

Last month, WIC was successful in distributing over 34,000 food vouchers to participants.